Deliveroo's Lockdown Giveback
To help support restaurants during the latest lockdown in Melbourne, we funded a 20% discount on all independent restaurant menus on Deliveroo across Melbourne for 4 weeks!
The past few months have been especially tough for restaurants and cafes as they’ve grappled with closures and restricted opening regulations due to the COVID-19 pandemic.
Through the initial lockdown phase, Deliveroo was focused on supporting restaurants in a number of ways, including advocating that takeaway and delivery options remain open… but we wanted to do more!
When Melbourne went back into lockdown, we wanted to give back at a time that they needed it most!
To make it easier for Melburnians to support their local restaurants and give themselves a treat, we launched the Lockdown Giveback campaign. We funded a 20% discount on all orders over $30 from thousands of independent restaurants on the Deliveroo app – think Misschu, Lazerpig and Fonda, but also brands like Huxtaburger and Betty’s Burgers.
Originally the campaign was meant to run for 2 weeks, but it turned out to be so successful that we extended it and continued the offer for another 2 weeks.
Nearly 30,000 customers used the discount on the app!
The Deliveroo team can easily say this was one of our favourite campaigns this year – it allowed customers to order at a discounted price, provided more orders for riders, and supported restaurants during these challenging times! That’s what we call a win-win-win.