Food Freedom!

We are on a mission to transform the way customers eat.

Deliveroo’s mission is to become the definitive food company. It’s this ambitious goal that fuels constant innovation within our company; offering new and exciting selection to our hungry customers.

How, you ask?

Through providing customers with Food Freedom!

You may have heard us talk about ‘Food Freedom’ or seen our ‘Food Freedom’ posters, billboards, and other marketing campaigns in your city. But what exactly do we mean by food freedom, and why are we on a mission to achieve it?

Food freedom is the ability or order what you want, where you want, when you want it.

Fancy chicken in the bath? Burgers at the park? Perhaps you just want to order the same thing every Saturday for the next hundred years? Whatever your idea of Food Freedom is, we’ve got you covered!


We are on a relentless pursuit of delivering food happiness. At the very heart of it, we are celebrating that moment of joy when you take your first bite!

We think what we are on a mission to achieve is pretty great – and we hope you do too. 

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