How we're spreading the word about Deliveroo
Deliveroo is obsessed with food. We spend all day everyday thinking about food.
Deliveroo is brave. We are constantly seeking out new opportunities to shape the food industry.
Deliveroo is down to earth. We believe in real food, real people, real experiences, and real stories.
We know who we are. And we want to make sure the rest of Australia does too.
Here are some of the ways we’re spreading the word about Deliveroo.
From partnering with Game of Thrones to fighting for food freedom at a public “bed-in” (yes, we protested while in bed) – take a look at the super creative marketing campaigns we’re launching across Australia.
At some of our recent roundtables, you let us know that you want to learn about initiatives Deliveroo is launching before they go live. So, we wanted you to be the first to know about the localised billboard campaign we’ll be running in a few weeks time!
Deliveroo has created over 160 Australian localised billboards based on cultural moments, local sporting teams, Australian slang, puns around the names of suburbs, and the type of food that is ordered the most.
You won’t be able to miss them – keep an eye out for your favourites while you’re riding around town!
Order without Judgement
On Monday, we recreated John Lennon and Yoko Ono’s 1969 “bed-in” for peace by creating our very own Deliveroo “bed-in” in Sydney.
Two members of the Deliveroo team set up in a very high traffic spot – World Square – and stayed in bed for the whole day protesting for food freedom! What is food freedom, you ask? Being able to order whatever you want, whenever you want, without judgement.
We fed them in bed for the day to show there’s no shame in ordering from the comfort of your bed! As hard-working, busy individuals, we shouldn’t have to feel shame from anybody – including family, friends, or coworkers, or society.
The Fries the limit!
We enjoy National French Fry Day so much, we made the fry-day party last ALL weekend with 268 restaurants offering free fries from Friday, 12 July to Sunday, 14 July. We shared the love about this event through all of our marketing channels – it gained national media attention with key pieces in the Daily Mail, 7News and across the Hit and KIIS networks. We reached over 12 million readers through this campaign!
Game of Thrones
Did you know we held a Game of Thrones finale competition sponsored by KFC? KFC posted on Facebook completely in Dothraki (the fictional language used in the show) and told customers that if they could decipher the message, they would receive $10 to spend on KFC through Deliveroo.